branding

Turning complex equipment states into a clear touchscreen interface

Italray asked duskodesign to develop the graphical interface for a radiology control console. The challenge was not simply to redesign a screen, but to organise a dense system of patient, examination, radiation and equipment movement information into an interface that could be understood at a glance.

The system also needed to adapt to different devices, configurations and operating conditions without losing consistency.

Designing the system before styling the screen

The work began with a detailed study of the requirements, an onsite examination of the equipment, user research and conversations with Italray’s product and technical team.

From paper prototype to implemented equipment

The final interface uses a restrained visual system in which primary information, radiation data and mechanical movements are clearly differentiated. Active controls, selectable information and unavailable functions are organised through three distinct visibility levels.

Role

duskodesign led the requirements analysis, user research, information architecture, wireframing, paper prototyping, UI design, interface system development, iterative refinement and production handoff in close collaboration with Italray’s product and technical team.

Services

UX Research, Information Architecture, Wireframing, Paper Prototyping, UI Design, Interface System, Production Handoff

A symbol created for a continental healthcare platform

Africa Health ExCon is a major annual healthcare event in Cairo, bringing together policymakers, healthcare leaders, professionals and industry representatives from across Africa and the international market.

Building several ideas into one mark

The design process began by examining how the African continent, healthcare and human connection could be expressed without relying on a collection of separate, predictable symbols.

Designed to work beyond the page

The real test of the identity was its ability to operate at the scale of the event itself. The mark remained recognisable when reproduced on screens, printed communication, flags, vehicles, stage environments, exhibition structures and large exterior signage.

Its compact form made it possible to maintain visual consistency across these very different formats while allowing the wider event communication to change from one application to another.

From symbol to public presence

Across the event environment, the logo became more than an identifying graphic. Repetition, scale and three-dimensional applications transformed it into a visible point of orientation and a unifying element for the entire experience.

The photographs below show how the mark moved from the original drawing into a large international healthcare event, retaining its clarity in both close detail and architectural scale.

Role and scope

Logo concept and design
Symbol development
Drawing and refinement
Core visual direction
Application principles

La Torre di San Martino is a hospitality project in Panzano in Chianti for which duskodesign developed the visual identity, website and original photography. The aim was to create a coherent visual and digital presence rooted in the character of the place rather than a generic image of Tuscan tourism.