Strategic brand and visual communication for products, organisations and emerging ventures

duskodesign is a senior-led boutique studio based in Florence, combining research, positioning and visual design to create identities, packaging systems and digital experiences that are distinctive, coherent and practical to implement.

Projects are led directly by the studio, with selected specialists involved when additional production or technical expertise is required.

Services & Approach

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Core Areas

Brand Strategy & Identity

Positioning, narrative direction, naming and visual identity systems for new or evolving brands.

Packaging & Product Systems

Product and range architecture, label and packaging design, material direction and production coordination.

Digital Experience & UX/UI

Information architecture, user journeys, interface systems, interactive prototypes and developer handoff.

Selected Work

Tenuta Baiamonte Brand Identity and Wine Packaging

Tenuta Baiamonte packaging system for Pietra di Mamma, Mamma Tempesta and Mamma Ombra

Brand strategy, naming, identity and packaging

Tenuta Baiamonte is a boutique winery on the north slope of Mount Etna. The challenge was to create one recognisable identity for the emerging estate while allowing its first three wines to express different characters.

Rather than relying on another literal image of the volcano, the project developed the idea of Mamma Etna, a maternal presence capable of nurturing, casting shadow and releasing great force.

duskodesign developed the strategic direction, brand mark, wine names and complete packaging system. Pietra di Mamma, Mamma Tempesta and Mamma Ombra combine volcanic stone imagery with a restrained visual structure, creating three individual wines connected to the same estate and mountain.

View the complete Baiamonte case study

Italray Radiology GUI Design

Italray radiological equipment with touchscreen GUI designed by duskodesign

UX research, information architecture and interface design

Italray asked duskodesign to develop the graphical interface for a radiology control console. The challenge was to organise patient, examination, radiation and equipment movement information into a system that could be understood quickly and remain consistent across different devices and operating conditions.

The process included requirements analysis, onsite equipment study, user research, information architecture, wireframing and modular paper prototyping. Different console states, actions, warnings and visibility levels were defined before the final interface was designed.

Following iterative review with Italray’s product and technical team, the interface system and production specifications were delivered and implemented on the radiological equipment.

View the complete Italray case study

Rošulja Olive Oil Brand and Packaging Design

Six Rošulja olive oil bottles with individual grove-mapped labels

Strategy, identity, packaging system and production

Rošulja is a brand and packaging system created for a family olive grove on the island of Krk. The identity is based on the real outline of the grove, the S-shaped road that crosses it and the exact position of its olive trees.

Every circle represents a real tree. Gold circles identify the trees belonging to the variety inside each bottle, while the remaining trees stay black. This turns every label into a precise map of origin and gives six individual oils one coherent visual system.

duskodesign developed the research, positioning, identity, packaging, material direction and production files. The project later received independent recognition at Noćnjak 2026, where Rošulja was awarded Champion for packaging quality and best monovarietal extra virgin olive oil.

View the complete Rošulja case study