An identity mapped from the grove itself
Rošulja is a brand and packaging system created for a family olive grove on the island of Krk, Croatia.
Originally commissioned as a set of olive oil labels, the project grew through research and conversations with the client into a complete identity for an authentic island product. The aim was to create packaging that felt local without becoming folkloric, premium without becoming generic, and valuable enough to be taken home as a gift.
Every label is a precise map of origin
The actual outline of the grove and the S-shaped road that crosses it became the structure of the identity. Instead of using a generic symbol of olive oil, the packaging is built from the precise geography of Rošulja.
Every circle represents a real olive tree. Gold circles mark the actual position of the trees belonging to the variety inside that bottle, while the remaining trees stay black. References such as 102/525 state the number of trees of that cultivar in relation to the total number in the grove.
This turns every label into a precise map of origin.
One grove, six individual oils
The client had planned several olive varieties, but the idea of giving each variety its own label was developed as part of the design strategy. All six labels share the same structure, typography and grove outline, while the gold pattern changes according to the actual distribution of each cultivar.
Together they form one coherent family. Individually, each bottle carries its own map. A restrained black base moves the product away from conventional rustic packaging, while gold foil and transparent varnish give the surface depth and material value.
From strategy to production
duskodesign developed the research, positioning, creative direction, brand identity and complete packaging system. The work included the selection of paper, gold foil and transparent varnish, print-ready artwork, and direct production coordination with the Croatian printer recommended by the client.
The bottle had already been selected by the client. Everything else, from the visual strategy and six-label system to the final production files, was developed and managed by duskodesign.
Independent recognition
At Noćnjak 2026, OPG Rošulja, Roko Šulina, received the title Champion for packaging quality and best monovarietal extra virgin olive oil for its Oblica oil.
The recognition connected the quality of the product with the quality of its presentation, confirming the central idea of the project: an authentic island oil expressed through a packaging system grounded in its real place of origin.
