Florence / Italy


Work in Progress / Olive Oil Labels for Krk, Croatia

A sophisticated set of six olive oil labels, each representing a unique variety of olives from the stunning island of Krk, Croatia. The rectangular form of the olive grove and the incredible S-shaped road that cuts through the grove twice served as inspiration for this innovative design. This unique element adds a modern twist, symbolizing the seamless blend of nature and human ingenuity.

Each label features a striking black background adorned with golden circles, signifying the specific type of olives. The golden accents, created using the hot foil technique, stand out majestically, while the subtle black circles represent the other olive varieties, adding a layer of depth and intrigue. This meticulous design not only reflects the premium quality of the olive oil but also pays homage to the rich heritage of Krk’s olive groves.

Experience the fusion of traditional craftsmanship and modern design with these exquisite labels, embodying the essence of one of the world’s most beautiful islands.


Rosso di Leo

The label is designed using drops of the wine.
Unique and very special for an equally special “reserve.”
The label takes advantage of the unique, intense, and vibrant color of the wine made from the indigenous Tuscan grape “Foglia Tonda.” For the first time, thanks to a very limited production, the wine itself is applied naturally, with drops on the surface of the cotton paper. This special paper, with its cross-fiber structure, absorbs the wine spectacularly, creating a unique design effect, aided by nature itself.
Each individual label is different, crafted by hand, one at a time. In this way, all the passion, warmth, and love are conveyed in each single example of this precious liquid.
The applied wine, partially protected by a natural antioxidant derived from Italian lemons, gradually changes color over time. Thus, the age and aging of the wine can be read directly from the label.


“Primo di Leo”: The Little King of Wines

“Primo di Leo” is a concept specially developed to embody the essence of the vineyard and the brilliance of their first release. Named after the vineyard’s unique shape, which mirrors the Leo constellation, this wine symbolizes the Little King, inspired by Regulus, the constellation’s brightest star. Regulus shines as a brilliant white-blue star, standing out for its luminosity.

The wine is crafted from the beautiful “Foglia Tonda,” an ancient Italian grape known for its rich, full-bodied character and deep, vibrant flavors.

Experience the brilliance and elegance of “Primo di Leo.” Raise a glass to new beginnings and celestial inspiration!

Dieci e Mezzo

The name “Dieci e Mezzo” “10 1/2” reflects the wine’s alcohol content, emphasizing its delightful lightness. This wine’s lower alcohol content is mirrored in its slender label design. Applying such a thin label perfectly on the bottle was a challenging task, but it ensures that “Dieci e Mezzo” stands out on a crowded shelf.

The unique and delicate label immediately conveys the wine’s character and lightness, attracting the intended audience with its elegance and simplicity.

Experience the refreshing lightness of “Dieci e Mezzo 10 1/2” and discover a new favorite for any occasion. Cheers to refined simplicity!

Introducing “La Femmina”: A Celebration of Empowerment and Elegance

Crafted for the US market in collaboration with the Miami-based advertising agency “Man-Super” for one of Italy’s most esteemed wine brands, Zonin, “La Femmina” is more than just a beautiful bottle; it embodies quality and excellence in winemaking.

The design of “La Femmina” is a study in minimalism and symbolic power. The label is dominated by the elegant and commanding presence of the female symbol, celebrating the essence of femininity and its vital role. This striking visual is intended to honor the strength, grace, and influence of women, making it a standout piece on any wine lover’s shelf.

On the capsule, the male symbol is oriented towards the female symbol, representing harmony and mutual respect between genders. This detail adds a unique and thoughtful twist to the design.

Experience the elegance and strength of “La Femmina” with each sip. Cheers to empowerment and sophistication!

“Dream Hunter”: A Tribute to Modern Artistry

“Dream Hunter” is dedicated to a contemporary artist and their masterpiece, the Dream Hunter statue. This label is designed for a young, modern wine that captures the spirit of creativity and the pursuit of dreams.

As a Pinot Grigio, “Dream Hunter” embodies the vibrant and refreshing qualities of this varietal. Its crisp acidity and light, fruity notes make it the perfect companion for those who chase their dreams and embrace modern elegance.

Raise a glass to inspiration and creativity!


Nero d’Avola and Cabernet Sauvignon: A Fusion of Sicily’s Dual Souls

Nero d’Avola and Cabernet Sauvignon come together to create a wine that embodies the two souls of Sicily. This region is renowned for its exceptional native grapes like Nero d’Avola and has also embraced international varieties like Cabernet Sauvignon with great success.

“Riserva” Fattoria Casenuove

“Riserva” represents the pinnacle of excellence at Fattoria Casenuove, showcasing their finest Sangiovese. The label design incorporates traditional imagery essential for such a prestigious and traditional wine. However, it transforms the traditional illustration into a background visible only with the right light angle.

This wine is serious yet imbued with new strength and energy, reflecting the vision of the new owner.

Casenuove / The Redesigned Chianti Classico: A Modern Take on Tradition

Chianti Classico, Gallo Nero, is crafted from Sangiovese grapes and is renowned for its full-bodied character and rich history. Reflecting the wine’s robust nature, label is redesigned to be bold and substantial, incorporating illustrations from the historical label. This modern refresh aligns with the company’s new direction while honouring its storied past.

Introducing “Il Codibugnolo”: Light and Playful Elegance

“Il Codibugnolo” is the lightest and most playful wine from the Fattoria Casenuove winery. The owner wanted to feature this beautiful bird with a complex design that initially contrasted with the wine’s character. This project exemplifies the need to balance initial ideas with effective communication.

The final design strikes this balance, perfectly capturing the essence of “Il Codibugnolo” while ensuring the label communicates its lighthearted nature.

“Anfiteatro” Vecchie Terre di Montefili

“Anfiteatro” stands as one of Panzano, Chianti’s most esteemed wines, steeped in tradition and significance. The redesign endeavours to simplify while maintaining the well-known traditional imagery, striking a delicate balance among its various elements.

Experience the essence of tradition and innovation, cheers to heritage and refined craftsmanship!

Branding, Logo Design, Web Design e Fotografia per Agriturismo La Torre di San Martino di Panzano in Chianti

I am pleased to have collaborated with Agriturismo La Torre di San Martino di Pannano, located in the heart of one of the most beautiful landscapes in the world (the Tuscan landscape, with its rolling hills, vineyards, and olive groves): Tuscany.

Branding / Web Design / Photography

This collaboration has allowed us to best enhance Agriturismo La Torre di San Martino di Panzano, creating a coherent and captivating image that attracts and inspires visitors, offering them a taste of the beauty and tranquility of Tuscany.


Designing the Africa Health ExCon Logo

The Africa Health ExCon is a significant, one of the biggest events in the healthcare sector that focuses on promoting and advancing healthcare in Africa. I am honored to have designed the logo for this prestigious event, capturing its essence and mission.

Concept and Inspiration

The Africa Health ExCon logo embodies the spirit of unity, innovation, and progress in healthcare. The design draws inspiration from Africa’s rich cultural heritage.

A Glimpse Behind the Scenes

Here is a sketch from the early stages of the design process, showcasing the initial concept that evolved into the final logo.

A sketch from the last stages of the design process.

Visual Showcase

Explore the video below to see the logo in various applications and contexts, highlighting its versatility and impact.

Graphical Interface Design for Italray Radiological Equipment

I had the privilege of collaborating with Italray, a leading company in the production of 100% Made in Italy radiological equipment, for the design of the graphical interface display of their digital radiological solutions. Working closely with the Italray team, I developed an intuitive and advanced GUI, designed to optimize the user experience and ensure efficient and safe use of the equipment in various medical settings, from hospital departments to installations in diverse environments. The attention to detail and usability has allowed us to create an interface that reflects the innovation and tradition that have distinguished Italray for 45 years.

Typeface & Font DNA / Typography Book & Stencil

TYPEFACE & FONT DNA is a historical-theoretical and practical research dedicated to one of the most important discoveries in history, aimed at providing reference points for future Italian visual communication designers who face themes related or indirectly related to the topic.

The project is divided into three main sections. The first section offers a historical overview of the transformations in the concept of transmitting messages in its visual form using the invention of writing.

The second section analyzes typefaces by taking as a reference one of the most iconic forms of Roman monumental writing, comparing it with the lapidary forms present in one of the Florentine churches. By analyzing, comparing, and seeking a universal reference point responsible for the evolution of typographic form up to the present day.

The third part aims to design and create a tool that encompasses all the typographic rules necessary to develop a typeface, in an intuitive but not too obvious way, with the aim of educating future designers who are blinded by technological disposition and artificial intelligence.