TYPEFACE & FONT DNA is a historical-theoretical and practical research dedicated to one of the most important discoveries in history, aimed at providing reference points for future Italian visual communication designers who face themes related or indirectly related to the topic.

The project is divided into three main sections. The first section offers a historical overview of the transformations in the concept of transmitting messages in its visual form using the invention of writing.

The second section analyzes typefaces by taking as a reference one of the most iconic forms of Roman monumental writing, comparing it with the lapidary forms present in one of the Florentine churches. By analyzing, comparing, and seeking a universal reference point responsible for the evolution of typographic form up to the present day.

The third part aims to design and create a tool that encompasses all the typographic rules necessary to develop a typeface, in an intuitive but not too obvious way, with the aim of educating future designers who are blinded by technological disposition and artificial intelligence.