Dieci e Mezzo is built around a simple product fact: the wine’s 10.5% alcohol content. The numerical name turns its lower alcohol level into a distinctive identity rather than presenting it as a compromise. The idea is translated into an unusually narrow vertical label whose proportions reinforce the wine’s lightness and immediately distinguish the bottle on the shelf. A measured rhythm of fine gold lines, restrained typography and the contrast between the white label and dark glass give the design precision, elegance and a clear visual signature.