Fattoria Casenuove Wine Label and Packaging Design

The work for Fattoria Casenuove explores how a Tuscan winery can preserve the authority of Chianti tradition while giving each wine its own distinct voice. Across Riserva, Chianti Classico and Il Codibugnolo, inherited imagery is edited, repositioned or reduced according to the character of the wine rather than repeated as decoration.

Riserva — tradition revealed through light

Riserva represents the estate’s most serious and prestigious expression of Sangiovese. Instead of displaying the historical imagery openly, the design embeds it as a subtle tonal layer across the near-black label. The architecture of the estate becomes visible only as light moves across the bottle.

Gold typography establishes the hierarchy, while a restrained red accent identifies the Riserva. The result preserves a connection with the winery’s history while giving the wine a darker, more contemporary presence.

Chianti Classico — heritage given new weight

For the Chianti Classico, recognisable elements from the historical label—including the estate and its coat of arms—were retained but reorganised within a stronger and more substantial composition.

The redesign preserves continuity with the winery’s past while improving hierarchy, clarity and shelf presence. Tradition remains visible, but it is treated as an active part of the new identity rather than as nostalgic decoration.

Il Codibugnolo — a lighter expression of the estate

Il Codibugnolo is the lightest and most playful wine in the range. The starting point was the owner’s wish to feature the long-tailed tit from which the wine takes its name. The challenge was to prevent a complex bird illustration from making the label feel overly decorative or heavy.

The final design reduces the bird to a delicate golden gesture and combines it with fluid calligraphic lettering and generous white space. The result gives the wine an individual, approachable character while remaining connected to the quality of the estate.